ABOUT CLARE MCNALLY

Clare McNally is an award-winning copywriter and the Creative Director of McNally Unlimited. She sees endless potential in brands and people, and is passionate about making good brands, elevating creativity through education and inspiring young talent.

She gives talks, classes and workshops to students, agencies and clients on branding (visual, verbal and content identities), ethics, concepting, copywriting, art direction and advertising portfolios.

Clare has been awarded at the Cannes Lions Festival of Creativity, D&AD and The One Show. She’s been a jury member at Cannes Lions, Eurobest, Balticbest and ADC Lithuania, and has taught at schools and universities around the world, from Miami to Amsterdam and Vilnius. She's been a guest speaker at the What's Next Festival, The Danish Media Festival, ADC*LT, Girls are Awesome, Young Creatives Denmark, Miami Ad School, The Atomic Garden Creative Brief Sessions, Balticbest Awards Show etc.

Please find her latest work and news at mcnally unlimited. Find some of her advertising work here.

 
 
 
 

Clare currently heads up a course in good brand creation at The Atomic Garden School of Creativity in Vilnius.  



A few examples of student projects from Clare's 'How to Create a Good Brand' course for The Atomic Garden School of Creativity in Vilnius . All projects are for brands that are good for the planet, health or ethics.

Slice Sneakers© for healthcare workers are made from pineapple leather. These heroes walk up to 15 000 steps a day, so best they do it in comfort and style with a material that's super breathable and helps save the planet, while also saving lives! Slice Sneakers© - your tropical footprint — Created by Jurgita Koženiauskaitė and Gabrielė Ugnė Petrauskaitė / 2022.




Duo Bite© insect-based pet food makes healthy dog food and snacks for their owners. Why? 'Cause insects are are for everyone! Insects are not only better for the planet, they're also packed with protein, fibre, good fats and iron — Created by Tatjana Sokolova and Neda Kazakevičiūtė / 2022.