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BIC 'INFINITY'
TBWA HUNT LASCARIS JHB
ART DIRECTOR: JAN JACOBS
2000
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This simple idea seems to have developed
a life of its own. It is featured on ad websites like adsoftheworld in books like no-copy advertising and appears in various ad textbooks as an example of "How to make
a print ad". As far as prizes go, it did pretty well too. I was hoping its graphic quality would land it a place in the D&AD annual,
but was not holding my breath for anything else. Of course, the opposite happened :-P
We extended the execution to other media: posters, television and a web banner, and were surprised how it just seemed to keep
on working. Not bad for a one-off'!
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CANNES (SILVER / POSTER & PRINT )
ONE SHOW (SILVER)
ART DIRECTOR'S CLUB (SILVER)
LOERIE (GRAND PRIX).
GUNN REPORT / TOP 50 ADS (NO. 8)
LĂRZERS ARCHIVE
NOT IN D&AD
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